AddedEducation

Talk to us now

CAREERS

About AddedEducation

AddedEducation, a division of The Added Company, provides an array of services for students and student-athletes, in their pursuit of tertiary education opportunities. We are dedicated to up-skilling gifted students and student-athletes,  providing them with resources and opportunity for leveraging their talent to access top-notch tertiary education globally. 
Based in Singapore with operations across the globe, we are a team of young like-minded people united by a single mission: to support and promote sporting and academic excellence. Currently under the AddedEducation brand, our business needs are focused on US, UK and Canada university admissions services, boarding school preparatory services and pre-high school development services.
Beyond college counseling, we offer transformative developmental programs such as AddedNova — our in-house research cell that fosters intellectual curiosity and original thinking, Public Speaking — helping students master the art of confident communication, and the Book Club — designed to build critical reading and analytical skills. Together, these programs form the foundation of a comprehensive approach to education that goes far beyond applications, shaping well-rounded individuals ready for success on a global stage.
AddedEducation is looking for a Performance Marketing Specialist who will collaboratively work with the marketing and client acquisition team. This individual is the bridge between the digital marketing/ social media team and client acquisition to ensure that campaigns are generating “relevant” and “qualified” online leads based on the company’s business plans
This is a strategic role — not just an executional one. You will envision and implement content strategies that are data-driven, audience-focused, and geo-specific, ensuring that each piece of content resonates with students, parents, and partners across key markets: Dubai, UK, US, India, Hong Kong, Singapore, Philippines, and Indonesia.

Responsibilities:

Strategic Content & Storytelling

  • Own and shape the content strategy for all counseling and non-counseling services, ensuring consistent messaging, positioning, and engagement across products and markets.
  • Develop product- and geography-specific storytelling frameworks that take into account cultural context, audience behavior, and platform nuances.
  • Develop and implement creative campaigns around launches, student success stories, mentor highlights, and key brand moments.
  • Maintain and evolve a brand voice that is aspirational, approachable, and globally relevant for social media & ad-led marketing.
  • Lead content marketing efforts across multiple channels, including ads, social media, and webinar decks, ensuring alignment with brand & sales goals.

    • Content Planning & Execution

  • Create and manage a comprehensive content calendar covering social media, digital ads, email, and webinars.
  • Write, edit, and optimize a high volume of short-form, conversion-driven content for digital ad campaigns on Meta, TikTok, Google, and LinkedIn.
  • Develop compelling video scripts, storyboards, and ad concepts tailored for platform-specific audiences and algorithms. (For Ads & Organic Social media)
  • Develop captions & supporting content for social media and digital ads.
  • Build engagement-focused content across all social media channels.
  • Create punchy, persuasive copy for all stages of the sales funnel – TOFU, MOFU, BOFU to deliver a high CTR & lead conversion rate.
  • Conceptualize and develop webinar content, from topic ideation to complete presentation decks, ensuring storytelling that educates and converts across the funnel.
  • Collaborate closely with design, marketing, and performance teams to produce creative assets that drive awareness, engagement, and conversions.

    • Apply For This Position

    Performance & Platform Expertise

  • Be well-acquainted with digital advertising platforms (Meta, TikTok, Google, LinkedIn) and possess an algorithm-level understanding of how content performs and ranks.
  • Rapidly iterate on content based on performance metrics (CTR, Conversion Rate, Engagement Rate) to lower cost-per-lead.
  • Review past campaign data to identify trends and align upcoming content accordingly.
  • Deliver high volumes of ad content under short deadlines, maintaining creative excellence and brand consistency.
  • Apply Keyword optimization, SEO, and SEM best practices to maximize content reach and discoverability across platforms.

    • Technical & Data-Driven Thinking

  • Leverage analytics and audience insights to determine what content works best across different geographies and platforms. (Meta, Google, LinkedIn, TikTok)
  • Analyze campaign performance and continuously optimize strategies for engagement, lead generation, and conversion.
  • Experiment with various formats, tones, and channel mixes to stay ahead of evolving digital media trends and algorithms.

    • Leadership & Collaboration

  • Bring strategic vision to content planning, with the ability to translate big-picture goals into actionable, measurable campaigns.
  • Mentor and collaborate with writers, designers, and cross-functional teams to deliver cohesive, high-quality output.
  • Align content initiatives with business goals, product launches, and marketing priorities across multiple regions.

    • Required Skills:

  • 4–7 years of experience in content marketing, digital storytelling, or brand communications, ideally with exposure to education, youth brands, lifestyle, or multi-product B2C services.
  • Proven expertise in writing for Meta, TikTok, and Google Ads is non-negotiable. The candidate must understand what makes copy work effectively on each platform.
  • Ability to write short-format digital content aimed at driving CTR.
  • Exceptional storytelling and editing skills, with the ability to convert complex services & propositions into a single, thumb-stopping hook.
  • Experience with CMS, creative tools, SEO, analytics platforms (e.g., WordPress, HubSpot, Canva, Google Analytics).
  • Data-driven mindset with a clear understanding of geo-specific content and audience segmentation.
  • Visionary yet hands-on, capable of leading strategy while executing campaigns end-to-end.
  • Collaborative approach, working with marketing, design, counselors, and leadership teams across time zones.

    • What you will get from us, in return, is:

  • A highly collaborative environment that pushes you to think beyond your boundaries.
  • A diverse workload keeps you continually stimulated.
  • An open forum for the expression of ideas.
  • Diverse opportunities to grow wings for your entrepreneurial ideas.
    • Talk to us now